Search Engine Marketing (SEM)
Paid Search, or Search Engine Marketing, allows businesses to bid for advertising placement on the top search engines, like Google, Yahoo!, MSN and AOL. This seemingly simple method of paid advertising is actually quite complex and time-consuming for businesses to manage. Additionally, paid search engine marketing can be extremely costly to inexperienced bidders that don’t have a dedicated search marketing team and lack the necessary tools to analyze ROI and other important analytics. Most businesses that “do it on their own” spend significantly more money for less visitors to their website especially if they don’t have a good grasp on how search engines determine your ad position & rankings. Your Bid is only a small fraction of the numerous points considered in determining your rankings. This is where we could help! We take an ROI-centric approach to increase conversion while maximizing your budget.
Dynamix solves 5 challenges to Search Engine Marketing:
- Keyword selection: It is important to understand how your consumers go about finding what they need on the search engines. There are words that seem attractive but will not provide the ROI you are seeking. Other words that seem too broad could work wonders at the right cost per click. All this requires constant analysis and careful review of the data. We have dedicated managers & analyst who specialize in analyzing this type of search data.
- Advertising Creative: We match your creative to each specific search term. You only have a few words to convince the right searchers to come to your site. We optimize your volume of clicks with the quality of your visitors.
- Bidding Strategy: Using state-of-the-art software we manage your bids to meet your goals. We can optimize your campaigns to reach certain types of clients, to maximize ROI, to meet your available budget or to achieve your own custom strategic goals.
- Landing Pages: We’ll help you develop landing pages that maximize lead capture. Every design aspect of a landing page contributes greatly to the ultimate conversion rate. Whether it is creating a new layout, changing the focus of the messaging, testing different images, tweaking your form – every little bit can have dramatic impact on your ROI. We can help!
- ROI Tracking: Our analytics system provides you with all the data needed to monitor ROI metrics for your campaigns – including cost per lead and cost per sale; even at a keyword level.
How much will it cost?
Costs vary depending on the size of your budget and your competitive landscape.
Please fill in your requirements on our contact form for further information.